It’s as if you’ve stumbled into a Parisian brothel. Sensual showgirls of all shapes and sizes linger gracefully in the corridor, their bodies glowing in the darkness.

At JOY, guys and girls can shop together in fashion unity, exploring the rails and rails of fresh collections by up and coming designers. The great thing about JOY is that the collections are updated so frequently, you’ll never be caught at a party where you end up in the same, catwalk copy outfit of everyone in the room!

JOY is about urban lifestyle as well as clothing and accessories. Stepping into JOY is like exploring a colourful treasure trove of stylish homeware, kitsch trinkets and cheeky gifts for the boudoir. Their concept of love, life and laughter is what makes visiting JOY so stylishly special.

Stores in:

Brixton – Chiswick – Greenwich – Clapham – Croydon – Brunswick – Fulham – Putney – Manchester – Leeds – Merry Hill – Richmond – Norwich – coming soon: Glasgow – Bristol – York – For store numbers visit: www.joythestore.com Be our friend! www.myspace.com/joythestore